ADVANCED TYPOGRAPHY: FINAL COMPILATION AND REFLECTION

 21 / 04 / 2025 - 22 / 07 / 2025 (Week 1 - Week 14)

Lai Weng Yan (0385170)

Advanced Typography | Bachelor of Design (Honours) in Creative Media | Taylor's University

Final compilation and reflection

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TABLE OF CONTENT

INSTRUCTIONS

FINAL SUBMISSION

REFLECTIONS

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INSTRUCTIONS:

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LINK TO BLOG:

LECTURES

TASK 1

TASK 2

TASK 3

FINAL SUBMISSION

Task 1 - Exercise 1: Typography System

Figure 1.1 Final Axial System. Week 2 (29 / 4 / 2025)

Figure 1.2 Final Radial System. Week 2 (29 / 4 / 2025)

Figure 1.3 Final Dilatation System. Week 2 (29 / 4 / 2025)

Figure 1.4 Final Random System. Week 2 (29 / 4 / 2025)

Figure 1.5 Final Grid System. Week 2 (29 / 4 / 2025)

Figure 1.6 Final Modular System. Week 2 (29 / 4 / 2025)

Figure 1.7 Final Transitional System. Week 2 (29 / 4 / 2025)

Figure 1.8 Final Bilateral System. Week 2 (29 / 4 / 2025)

Figure 1.9 Final Typography System in PDF. Week 2 (29 / 4 / 2025)

Figure 1.10 Final Typography System with grid and guide in PDF. Week 2 (29 / 4 / 2025)

Final Task 1 - Exercise 2: Type & Play

Figure 2.1 Final image and extraction. Week 4 (13 / 5 / 2025) 

Figure 2.2 Final overview process. Week 4 (13 / 5 / 2025) 

Figure 2.3 Final extraction letterform. Week 4 (13 / 5 / 2025) 

Figure 2.4 Final reference font. Week 4 (13 / 5 / 2025) 

Figure 2.5 Final letterform. Week 4 (13 / 5 / 2025) 

Figure 2.6 Final extract letterform and final letterform comparison. Week 4 (13 / 5 / 2025)

Figure 2.7 Final Poster. Week 4 (13 / 5 /2025)

Figure 2.8 Final letterform compilation. Week 4 (13 / 5 / 2025)

Final Task 2 (A) Keyword

1080px (W) x 1350px (H) , 300ppi

Figure 3.1 Final Black wordmark on white background. Week 8 (10 / 6 / 2025)

Figure 3.2 Final white wordmark on black background. Week 8 (10 / 6 / 2025)

Figure 3.3 Final colour palette. Week 8 (10 /6 / 2025)

Figure 3.4 Final wordmark in actual colours on the lightest shade of colour palette. Week 8 (10 /6 / 2025)

Figure 3.5 Final wordmark in the lightest shade of colour palette on the darkest shade of colour palette. Week 8 (10 / 6 / 2025)

Figure 3.6 Final task 2 (A) compilation. Week 8 (10 / 6 / 2025)

Final Task 2(B) Key Artwork:

1080px (W) x 1350px (H) , 300ppi

Figure 3.7 Final collateral 1 - Key chain. Week 8 (10 / 6 / 2025)

Figure 3.8 Final collateral 2 - Bag. Week 8 (10 / 6 / 2025)

Figure 3.9 Final collateral 3 - Sign board. Week 8 (10 / 6 / 2025)

Figure 3.10 Final task 2 (B) compilation. Week 8 (10 / 6 / 2025)

Animation

Figure 3.11 Final animation keyword. Week 8 (10 / 6 / 2025)

Instagram link

https://www.instagram.com/wengyan.design/

IG screen grab with good resolution

Figure 3.12  Instagram screen grab. Week 8 (10 / 6 / 2025)

Final Task 3

1024px x 1024px, 300ppi

Font Presentation

Figure 4.1 Final font presentation 1. Week 13 (14 / 7 / 2025) 

Figure 4.2 Final font presentation 2. Week 13 (14 / 7 / 2025) 

Figure 4.3 Final font presentation 3. Week 13 (14 / 7 / 2025) 

Figure 4.4 Final font presentation 4. Week 13 (14 / 7 / 2025)

Figure 4.4 Final font presentation 4. Week 13 (14 / 7 / 2025)

Figure 4.5 Final Font Presentation Compilation. Week 13 (14 / 7 / 2025) 

Font Application

Figure 4.6 Final Font Application 1. Week 13 (14 / 7 / 2025) 

Figure 4.7 Final Font Application 2. Week 13 (14 / 7 / 2025) 

Figure 4.8 Final Font Application 3. Week 13 (14 / 7 / 2025) 

Figure 4.9 Final Font Application 4. Week 13 (14 / 7 / 2025)

Figure 4.10 Final Font Application 5. Week 13 (14 / 7 / 2025) 

Figure 4.11 Final Font Application Compilation. Week 13 (14 / 7 / 2025)

Font Information

Figure 4.12 Final Font Information. Week 13 (14 / 7 / 2025)

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REFLECTIONS

Experience

The overall experience of exploring typography has been a valuable learning journey. I discovered how small details like spacing, alignment and type structure can greatly affect communication and design. The most interesting is task 3 in experiment by creating my own typeface helped me understand the complexity behind font construction from sketching to digital execution. Although it was challenging especially balancing positive and negative space, when making compound path and export to ttf file, it pushed me to be more patient and observant. This experience has strengthened my design thinking and inspired me to further explore typography in creative and meaningful ways.

Observation

I realized the good typography takes time and careful planning. Managing time well is important because designing letters and layouts is not as quick as it seems. I also noticed that how the design elements are place that really affects the final look and learn getting feedback from others helped me improve my work and typography can design to play around. 

Findings

The design process takes a lot of trial and error. Even though I failed many times, each step helped me learn and improve for my exploration in design. The experimental task also boosted my creativity and the design theory gave me the opportunity to create new things which also allowed me to learn a lot and apply my designs to the real world. This experience will definitely help me do better in future projects.